MELBA, IDAHO (Aqua Design) June 21, 2010 – The camouflage pattern on Aqua Design’s fishing clothing mimics water surfaces so effectively, it helps anglers avoid detection by wary fish. The Idaho-based company is now offering its graphic pattern to color nearly any printable product—whether the intent is concealment or cool, unique styling.

The proprietary Aqua Design camo pattern is based on underwater photography with a skyward focus—capturing a fish’s perspective. This innovation has provided anglers with an advantage over less-stealthy outfits. Out of water, the vibrant wavy pattern, in five environment-based colors, is offering outdoor enthusiasts a way to dress their products in water-inspired graphics with a shimmering 3-D feel.

Using a variety of printing technologies, such as heat transfer, hydro-printing and roller printing, Aqua Design’s WaterWRAPS™ graphics can be applied to nearly any printable surface, including textiles and hard surfaces such as fiberglass, plastic and metal. Even curved surfaces are acceptable. For example, the company’s adhesive-backed graphic film can be applied to ATVs, boats or water skis to create a camo-patterned skin. Paint-based techniques can be used for curved, hard surfaces or soft, absorbent surfaces such as textiles.

Products such as sunglasses, fishing rods, and bicycle helmets have already been successfully skinned with WaterWRAPS™ graphics. The product applications are wide ranging and include items such as cell phones, snowboards, scuba gear, computers, rain jackets, ice coolers as well as many textile options.

Aqua Design General Manager Rex Bledsoe said, “Our distinctive pattern, color range and proven graphic technology give anglers and water enthusiasts a durable, exciting way to decorate their products. Since it duplicates water surfaces, our graphics impart a very natural feel that makes a strong visual connection to the outdoors. The one-of-a-kind pattern is unique and draws the attention of anyone who loves to work or play around water.”

About Aqua Design

Aqua Design, located in rural Idaho, is the world’s leading manufacturer of camouflage apparel for anglers. The company’s line includes shirts, hats, pants, vests and bandanas in four colors that blend with most fishing environments. Sister company, Aquawear, brings the water-infused design to sport and leisure shirts, pants and other apparel.

• UPF 50+ (UPF 45 for Aqua Sky)
• 100% AquaPoly Microfiber Fabric
• Enhanced moisture management wicking fabric 
• Secure hidden zip pocket
• Two cargo bellows pockets with top-entry pen/pencil slot
• Square tails for in/out wear 
• Two elastic loops for rod or tool attachment
• Zinger tool tab
• Button-down collar 
• Colorfast fabric
• Oversized buttons
• Short sleeves
• Virtually wrinkle-free

3-D Camo Colors

Aqua Sky – for sunny to partly sunny skies
Green Bayou – blends with trees and vegetation along a shoreline
Misty Sky – compatible colors for an overcast sky
Pacific Sand – earth tones that conceal in sandy, rocky areas

Voyager is our best ever. But fish can’t see the advantages.

It’s not how you appear above water, but below, from the fish’s perspective. Voyager camo wear enables you to blend into this unique environment like no other. Aqua Design has specialized in fishing camouflage clothing based on skyward-looking underwater photography (the fish perspective!) since 1995.

The shirts, wading pants (which convert to shorts with a zip), cap, boonie hat and bandana in this line have more vivid colors and more realistic patterns – thanks to improvements in printing technology. They are our stealthiest fishing clothing ever. And that’s saying something based on the comments we receive from anglers (and some photographers) around the world who have used Aqua Design clothing to be as visually quiet as they can when approaching places where fish are known to hang out.

Most anglers don’t really know if they’re scaring fish or not by their presence. Voyager enables you to replace uncertainly with confidence that you’re nearly invisible to fish — and improve your chances of a good catch.

Our first-ever bandana extends the angler camouflage arsenal. You can cover up nearly completely with this handy piece of cloth. And it can serve well to protect the back of your neck from the sun if need be.

Aside from clothing as cloaking device (apologies to Star Trek), we’ve made all the pieces very useful and comfortable. There are pockets and tool attachments strategically placed everywhere you really need them so you can load up on gear and never have to come back to shore. The material wicks sweat nicely, and dries quickly even if thoroughly water-soaked, so you stay comfortable. If you’ve ever been caught by a wind gust that sent your hat flying, you’ll appreciate the Voyager cap and boonie hat, both of which are size adjustable and float – in case an extra strong gust comes along.

We all know how harmful UV radiation can be, especially when reflected off the water. Not all clothing offers good protection. Voyager clothing naturally blocks up to 99% of the sun’s rays, so if you’re covered, you know you’re well protected.

Maybe one of your older Aqua Design shirts is wearing around the elbows? Or maybe you’re new to camouflage clothing. Both are perfect opportunities to test out something from our Voyager line. When you do, please tell us what you think when you get back home.

We are now underway with new sourcing relationships that will alleviate our shipment delays moving forward. In addition, we continue to research order trends and adjust accordingly concerning size, color, and style popularity.

The current inventory status should be resolved soon unless unforeseen circumstances beyond our control hinder the process. On behalf of the team here at Aqua Design, thank you for your patience if you have attempted to order an item that is currently out-of-stock. Be assured that we are diligently working to improve our “fill rate” on future orders.

As always, we wish you the best in all your fishing adventures.