MELBA, IDAHO (Aqua Design) June 21, 2010 – The camouflage pattern on Aqua Design’s fishing clothing mimics water surfaces so effectively, it helps anglers avoid detection by wary fish. The Idaho-based company is now offering its graphic pattern to color nearly any printable product—whether the intent is concealment or cool, unique styling.

The proprietary Aqua Design camo pattern is based on underwater photography with a skyward focus—capturing a fish’s perspective. This innovation has provided anglers with an advantage over less-stealthy outfits. Out of water, the vibrant wavy pattern, in five environment-based colors, is offering outdoor enthusiasts a way to dress their products in water-inspired graphics with a shimmering 3-D feel.

Using a variety of printing technologies, such as heat transfer, hydro-printing and roller printing, Aqua Design’s WaterWRAPS™ graphics can be applied to nearly any printable surface, including textiles and hard surfaces such as fiberglass, plastic and metal. Even curved surfaces are acceptable. For example, the company’s adhesive-backed graphic film can be applied to ATVs, boats or water skis to create a camo-patterned skin. Paint-based techniques can be used for curved, hard surfaces or soft, absorbent surfaces such as textiles.

Products such as sunglasses, fishing rods, and bicycle helmets have already been successfully skinned with WaterWRAPS™ graphics. The product applications are wide ranging and include items such as cell phones, snowboards, scuba gear, computers, rain jackets, ice coolers as well as many textile options.

Aqua Design General Manager Rex Bledsoe said, “Our distinctive pattern, color range and proven graphic technology give anglers and water enthusiasts a durable, exciting way to decorate their products. Since it duplicates water surfaces, our graphics impart a very natural feel that makes a strong visual connection to the outdoors. The one-of-a-kind pattern is unique and draws the attention of anyone who loves to work or play around water.”

About Aqua Design

Aqua Design, located in rural Idaho, is the world’s leading manufacturer of camouflage apparel for anglers. The company’s line includes shirts, hats, pants, vests and bandanas in four colors that blend with most fishing environments. Sister company, Aquawear, brings the water-infused design to sport and leisure shirts, pants and other apparel.

• UPF 50+ (UPF 45 for Aqua Sky)
• 100% AquaPoly Microfiber Fabric
• Enhanced moisture management wicking fabric 
• Secure hidden zip pocket
• Two cargo bellows pockets with top-entry pen/pencil slot
• Square tails for in/out wear 
• Two elastic loops for rod or tool attachment
• Zinger tool tab
• Button-down collar 
• Colorfast fabric
• Oversized buttons
• Short sleeves
• Virtually wrinkle-free

3-D Camo Colors

Aqua Sky – for sunny to partly sunny skies
Green Bayou – blends with trees and vegetation along a shoreline
Misty Sky – compatible colors for an overcast sky
Pacific Sand – earth tones that conceal in sandy, rocky areas

Voyager is our best ever. But fish can’t see the advantages.

It’s not how you appear above water, but below, from the fish’s perspective. Voyager camo wear enables you to blend into this unique environment like no other. Aqua Design has specialized in fishing camouflage clothing based on skyward-looking underwater photography (the fish perspective!) since 1995.

[1] Fish when the barometric pressure is steady or rising. Avoid fishing when it is dropping.

[2] With a full moon, fish seem to feed at all hours (more light, more eating). So fishing without full moon will probably make your daytime angling more successful.

[3] Keep your hook sharpener handy. Lots of strikes don’t end up on the line because of dull hooks.

[4] Fish can be leader or monofilament shy. Better to use a smaller diameter line and get strikes rather than of refusals.

[5]  While on the subject of monofilament, it’s one of the least expensive tools in your fishing arsenal. Be sure to keep fresh line on-hand so you can land more fish without break offs.

[6] Keep a low profile when approaching your casting zone. The last thing feeding fish need to see is a walking billboard with rod in hand.

[7] Don’t forget about fishing shoreline edges. Many fish cruise the water’s edge while looking for terrestrial food.

[8] Take five minutes to read and watch the water before casting. You may be surprised what the fish will teach you about what, when and where they feed.

[9] Fishing etiquette may not impress the fish but may impress the guy that’s catching all the fish. Follow the Golden Rule and the angler with the bent rod will probably be nice enough to share a tip or two.

[10] Wear clothing that will allow you to blend in to nature from a skyward perspective. Like just about every creature in the water, you need to be camouflaged too.

Vision, ears and lateral lines are the greatest assets to any wary fish. If they see, smell or feel something is not normal, they will bolt out of harm faster than you can say “the big one got away.” So getting close is all about the approach and how surreptitious you are.

Vision
There is one complex built-in radar system that helps fish stay away from trouble and that is their eyes. It’s been said that the eye is the most complex device on earth and good reason to say so. If you can see the fish, the fish can see you. Due to eyes on both sides of the head (with the exception of a few species), fish can see in almost all directions except for blind spots in front and rear. Their eyes are classified as both binocular and monocular vision. Staying away from of their field of vision is best when approaching a nervous trout, bonefish or other species. Another strategy is to blend in to their skyward vision. In other words, from their refracted perspective, the more “natural” you look, the less they will suspect you are a predator. To see how you would look camouflaged from a skyward perspective, have a look at our fishing video featuring a furtive angler.

Ears and Lateral lines
Can fish hear? Definitely yes. Fish have inner ears although no openings (ears) as we would know them. If you’ve ever been watching fish from a boat and tapped the hull with an oar, you understand how well they can hear. Fish also hear with their lateral lines. Being audibly quiet when coming near water holding fish can be as important as a visually quiet approach.

Let’s assume the premise that you are not a believer in wearing camouflage while fishing. Okay, we’ll table that for now. So if color isn’t a good enough reason to wear the Voyager Series products, here are 7 other reasons why wearing Aqua Design makes sense.

1. Voyager fishing clothing will protect your skin from harmful UV sun rays. All colors have been certified and rated as “excellent.”
2. It’s very possible that our fishing shirts, pants, hats, caps and bandanas are the most comfortable clothes you have or ever will wear. Our design team searched for the perfect textile (comfort-wise) and we believe they found it.
3. If you’ve ever worn a garment that is too noisy, the Voyager products will remind you what it is like to wear clothes that are quiet (no sandpaper roughness here). Smooth, soft and quiet wear is what you will experience.
4. Moisture management is another term for wicking properties – the effectiveness of a fabric to lift and evaporate moisture from the skin. This is our best wicking fabric ever. The unique weave is designed to achieve excellent moisture management results that will keep you comfortable.
5. Along with wicking, the breathable qualities of our AquaPoly fabric are just as impressive. Cool comfort is what you can expect.
6. All features designed by anglers for anglers. We didn’t skip on the details. From special places to hang your favorite tools to vented backs, underarms and pant legs that can be cinched with shock cord, there are many functional and creative features built in to our products.
7. 100% satisfaction guarantee. Feel free to read our guarantee for your self. If you are not completely satisfied, return your item.

With 7 excellent, compelling reasons to wear our apparel, you can now look at our camouflage design as a bonus. Of course we’re biased, but we believe there’s not a better fishing clothing value anywhere.

Casting can be a challenge if you’re in an area of overgrown brush or trees. Or without lots of shoreline vegetation, some even resort to belly crawling to get close enough for that “all important” shot.

That’s why we highly suggest wearing camo headwear that can help conceal your approach (and save your neck from harmful UV sun rays at the same time). With the optional neck cape, the long bill Voyager Cap was designed by fishermen for fishermen. Lightweight, moisture wicking, functional and UV protected, this cap will help blend into the surroundings with its marbled design in four color options. The Voyager Boonie Hat is also angler-friendly down to the oval shape of the brim to give a bit more space for casting. Made from the same AquaPoly fabric, the Voyager Hat will help block your eyes from the sun and give you a stealthy advantage with those creek-side casts.

One other item in the camo arsenal is the new Voyager Fishing Bandana available in matching color options like the headwear.  Designed to cover your neck, face or head, you’ll not only be less visible by fish but better protected from the sun.

Creek fishing is rewarding but can be frustrating. Fishing while wearing Aqua Design will increase the odds in your favor.

So why is it that some anglers wearing colors that scream think they can’t be observed? Perhaps it’s because they’ve never been chased by a predator. Or perhaps it’s simply that they don’t realize that you shouldn’t been seen sea fishing. Whatever the reason, even the fish teach us that being undetected – and not seen -  is the best strategy.

So if you are wondering why we call Aqua Design fishing camouflage visually quiet fishing apparel, now you know. Using proprietary water photography, our design team created several stealthy color options that blend angler into nature… very quietly.

Not sure of the size? Perhaps sun protective headwear will be a good choice to protect skin from harmful UV rays while keeping the angler stealthy.

Voyager Boonie Fishing Hat
Voyager Long Bill Fishing Cap With Optional Neck Cape

Or if size is unknown and your budget is tight, perhaps a Fishing Bandana would be an excellent gift choice.

If your favorite fisherman (or fisherfemale) would like to be visually quiet while chasing those wary fish, a fishing shirt is a great gift idea. In sizes from S – 4XL, there are color and size options to outfit most. The new Voyager Series fishing shirts are the premier technical shirts for the discerning angler. For styles that are on sale, take a look at our discounted fishing shirts.

Another unique idea for the angler that has everything is fishing wading pants with convertible zip off legs.

One of the best reasons to give the gift of Aqua Design is our 100% satisfaction guarantee.

Merry Christmas,

The Staff at Aqua Design

Tight lines!

Speaking from personal experience, bonefish are a highly intelligent, wary and quite handsome species, and the anglers are many who use every subterfuge imaginable to try to snare what is considered, in the so-called “sport” of fishing, a top prize. Camouflaged clothing appears (or, some might humorously say does not appear) to be one of the more recent ruses. I can assure you that on the flats of the Florida Keys, this attempt at deception simply does not… excuse me for a moment, that lone shrimp looks very tasty, and I see no fishermen in the vicinity….

Editor’s note: Vulpes went for a quick snack, and returned in 15 minutes, looking slightly embarrassed. 

Thank you for waiting. Ohh, my lip… What? Of course, I was merely demonstrating catch and release technique… in the interest of science. 

As I was saying, who are these humans who think they can hide from the keen eye of the bonefish—one of nature’s greatest ocular achievements. No, I am afraid that concealment is impossible considering the heightened senses of the…. I’m sorry, is that a crab? I was preparing for our interview and missed breakfast this morning…. Let me scan the surroundings… ha! It’s lunch time….

Editor’s note: We again waited as Vulpes took another food break. He returned, breathing heavily.

My word, that was exhausting. Just let me catch my breath. Okay. Alright. Proceed. 

Pardon me? Yes, I saw the two fishermen in the boat, pal. No, I did not mistake them for driftwood! Clearly you don’t understand that we have to play along with our fishing visitors to this great state. It’s all part of the Florida tourist program and the southern hospitality deservedly famous in this region…. Didn’t I explain that to you?

Now, where were we? Excellent, let me see that catalog. Yes. Hmm, hmm. I can confirm those clothes are patterned and colored much like what one sees underwater looking skyward. The maker obviously has studied this marine environment and applied it to the attire. It looks quite sporty, too.

But, let me say emphatically that, while it might have some utility in pursuit of the less intelligent species such as snook and those brutish tarpon, this clothing could never dupe the observant and sharp-witted…. Oh, my, I am ravished, and that morsel looks so good….

Excuse me one more time, I won’t be long.

Editor’s note: Vulpes went to grab a bite to eat again. Almost simultaneously, a stealthy, camo-clad fisherman who had waded close to the site of our interview hooked up with what appeared to be a large bonefish that quickly peeled off a good 60 yards of line. As the fight went on, the angler maneuvered away and disappeared behind a low islet. We gave it another 15 minutes and then headed over to a great local place for seafood. The interview made us mighty hungry.